The first step in doing internet marketing is to choose your URL. The URL is the web address that someone types in when going to a website. The URL you use for your internet marketing business is very important and must be chosen carefully. The URL you use must have your most important keywords in the URL whenever possible. If you are offering televisions, you should absolutely have the word “television” in your URL. Unless your business is already established, you have the ultimate freedom in what your business will be called. If your business already exists, you are more limited as to what URL you choose.You have specific goals to consider when deciding on a domain name (URL):

1. Is it easy for your customers to remember?
2. Are any of your keywords in it?
3. Does it properly reflect your business?

As you develop (or have developed) your website, make sure you name the pages accordingly. If you have a page dedicated to Phillips televisions, the pages URL should be something like PhillipsTelevisions.com. Take special care when creating pages to ensure that your keywords are in the URL. Search engines look at individual page URLs and use that as one of the many factors in ranking a page for keywords.

The most important aspect of your domain name: You must check to see if your domain has ever been used by someone else. If your brand new domain name was used for spam or unethical internet practices, it will be extremely difficult to get it indexed in the major search engines. This is not an issue you want to deal with. Check out your potential domain name at http://www.archive.org and see if it has ever been owned. If it has been owned, take a look at the archives to see if someone was breaking any rules with this domain. Trust me; you will thank me if you find out that it has been abused in the past. There is no reason to make search engine optimization harder on us if we can avoid it!

[tags]domain name, web address, url, search engine optimization, internet marketing[/tags]

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