I’ve just been split-testing one of my squeeze pages to see which background colour and headlines pulled in the highest conversion rates in terms of opt-in.

And the results were not what you think…

Background Colour:

• White - 37.91%
• Grey - 32.04%
• Light blue - 40.75%

Headlines:

• Who Else… - 14%
• Discover… - 17%
• How A… - 15%

These were some surprising results in many ways. For example, Most Internet marketers probably would have predicted white to have the highest conversion, but turns out to be light blue. Just goes to show how important split-testing your squeeze pages and salesletters is for Internet marketing.

Stanley Tang

Technorati Tags: Internet marketing, salesletter, split-testing, copywriting, squeeze page

More and more Internet marketers like John Reese, Mike Filsaime etc are beginning to use Twitter as a marketing tool.

It’s like a cross between blogging and social networking - very smart.

My prediction is that it’s going to become a really big thing in the future. Not only is it a nice way to generate traffic, but also keep in touch with your subscribers.

I’m just beginning to get the hand of it. I will be posting more stuff about Twitter in the next few days.

If you have not yet done so, follow me at http://www.twitter.com/stanleytang

Is your business a trend setter? Or, do you follow the trend?

If you are not sure, consider how this plays a role in your future.

As a trend setter, you are always one step ahead of the game. What you do, others look up to, but not just this one time. If you can manage to do this often, setting the trend that is, you can even create the fact that you will have others looking to you to set the next trend.

On the other hand, if you are following the trend, things are not so great. You will have to make up time for the other product or business that is doing well. You have lost precious sales time in the process. In addition, you will always need to watch the other guy for what is going to happen next, instead of being in charge of what that is. This can be a challenging place to be, actually.

Take a minute now to think about where you are in this equation.

Do you tend to follow the lead of someone else, hoping that there will be enough in the pot for you too? Or, do you seek out something new and exciting and try to incorporate that into your business?

Depending on where you stand currently should help you to see just how this affects your long term goals and ability to reach the success that you want.

This is a mind-blowing demo of a new technology called Multi-Touch.

I truly believe this is going to be the future in the way we are going to communicate with computers and machines - no more mouses. Definitely something I’ll be looking into much more deeper in the future.

In fact, Apple has already began incorporating this technology into some of their products like the iPhone and the Macbooks.

You want to make money online but you don’t have a website?

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You know the age-old formula;

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You’re getting the step-by-step system for creating your own website here.

This way you can do this again and again to bring in big money in lots of different niches and markets.

This is hands-down one of the best “all you need” packages I’ve seen and it comes from a name you can trust to over-deliver.

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All the best,

Stanley Tang

One thing that we do need to mention is hat the market that you face is likely to be much different than the market that someone else faces. The goals that you have in comparison to the goals of someone else are much different. In fact, you are sure to see yourself striving for benefits that are not on target for your business.

First off, take a step back, out of the picture and look at your market.

If you are selling on the internet, look at the other sellers.
If you are a small local business owner, step back and look at your local market.

Whatever you are doing, step back.

To Consider Now

The market that you work in is very dependant on who your customers are. If you are looking for immediate success, just opening your doors can help you to get started. But, in looking at your market, you can better see several things.

Ask yourself and answer these questions before moving forward.

• Who is my customer? The seniors or the children, the business women or the business owner…determine who your customer is.
• How do they find you? Do they find you online, through a simple web search? Do they need to find you through an affiliate link? Do they find you in their local area, in one of the most popular areas in the city?
• Who else is out there? Who is your competition? Where are they located? What do they offer that allows you to better them? How do they better you in your marketplace? Why are they open, pulling business away from you?
• What do you offer that is better, in some way, then the other guy? What do they offer that is better in some way than you?
• Where is your market going? Is the economy growing, stalling out, or is it holding steady? What amount of money do your customers have to spend on your product?

You can go on and on with things that you should be considering about your own specific business. Understanding your market is crucial to understanding what your future is.

If you do not know who your consumer is, then how do you know how they are changing?

In addition, you need to know what to expect to get from the market around you. If you find that the economy is slipping, it may be quite necessary to pull back and to instead look to the future in a different way.

If you look at your market and see that your competition has taken your product in a different way and is having success with that, you need to make a move. How do you compete? What will you offer that is better? In addition, how will you take the next step into success? How will you better them?

Paying Attention Counts

By paying attention to your market, you will make better decisions. When you look towards the long term goals that you have in place to keep your business up and running, you need to make sure that your market is one of the top priorities that you have.

If you do not invest time in keeping yourself in that marketplace, or even expanding out of it, you can not and will not make things work. The business can not grow or stay green without a constant watchful eye on the market around you.

There is no doubt that some of these things are essential to do but some may be hard to do as well. Yet, if you do not invest the time that it takes to analyze and understand the customer that you have, how in the world will you make it work?

Again, you have the ability to hire someone to do this work for you. But, you can and you should consider not only doing this but also helping yourself with your own research and know how.

Being a physical presence in your marketplace (even on the web) helps you to make sure that people can come to you. It allows you to see your market first hand and therefore make good decisions.

In the last article, titled “12 Proven Sales Trigger Words That Sells“, I talked about the various words in copy that will help you to get your potential customer to feel more comfortable about what you have to offer and more willing to buy it there are also words that will have the opposite effect.

However, there are various different negative words in copy that you should watch for, as they will create negative feelings that can turn off the potential buyers that you are trying to attract. Here’s a look at seven of the most important negative words in copy.

• “Sell” is one of the negative words in copy that people do not like. It suggests that the person who offers something is not being subtle and that the person is trying to push a sale.
• “Cost” will bring up thoughts of having to spend money. This is obviously not a popular thought among people, so you should look for other words to describe how much something costs.
• “Monthly fee” is a tough term and is one of the negative words in copy that you should avoid. This will make people feel that what you are offering is going to be something that they will have to invest in every month whether they like it or not. It’s a rather harsh term to use, but using something like “$x per month” or “monthly investment” will work.
• “Buy” is one of the more blunt negative words in copy. Using words like “own” or “invest” will be better because it will suggest that the person has property and is not just going to take something in exchange for money.
• “Deal” is another one of the more blunt negative words in copy. It gives people the feeling that they are essentially giving up something that they are hoping for in order to get what they are being offered. “Opportunity” will work instead of this.
• “Problem” will make the reader think about negative things. This is one of the negative words in copy that will only cloud up the customer’s mind. “Challenge” is a word that will do just fine instead.
• “Cheaper” is the last of the negative words in copy to avoid. While the word will suggest that the customer will not have to pay as much money for what you are offering as what the person would pay for something else it will still be a negative word in that it suggests that the customer is getting less. “More economical” will be a better choice instead.

Don’t forget that slang terms are especially negative words in copy. No one wants to be talked down to, and your credibility can be hurt with those words. It’s also important to write in an upbeat manner so that the customer will feel good about the purchase choice that the person will make.

There are various different negative words in copy that people will fall into. By avoiding the negative words mentioned here you will be able to make a copy letter that will be more positive and will be more successful.

Let Google help you boost your Internet marketing business, by combining Google AdSense, Google AdWords, and by using search engine optimization for Google.

AdWords is a program that brings traffic, but costs money. AdSense is a program that sends traffic, and makes money. Google Search sends traffic and costs no money. Here are some power tips to help you combine the three programs in an effective way.

1. Even if you are using Google AdWords, make sure that you are still using search engine optimization as well. This will help you get a better position in the search engines, and once you make it to the top of the results – the first page – you won’t have to spend money on Google AdWords anymore.
2. Create content on your website that targets high priced keywords, and get AdSense ads on those pages. This can greatly help in funding your Google AdWords ads by paying you more money through the Google AdSense program.
3. Never count on your Google AdSense income to cover your AdWords campaigns completely. It’s great for helping to recoup some of the costs associated with your Google AdWords campaigns, but AdSense rarely covers all of those costs.
4. Don’t cut your own throat. If you are running AdSense ads on a site that you are advertising in Google AdWords, you may be spending more money than you are making. Use AdWords on sites that sell an affiliate product or your own product, use AdSense only on pages that aren’t designed to sell any other product.
5. Use Google AdWords to test, without using Google AdSense. The AdSense program doesn’t tell you exactly what ads were clicked on your site, and it is not an effective testing tool. Google AdWords, on the other hand, is an effective testing tool.
6. If you are using Google AdWords to bring traffic to an AdSense site that you have, use caution. Make sure that you aren’t paying more than you are making! To avoid this, when selecting keywords for your site, use key phrases that cost less and are related to your topic for your AdWords campaign, but then target the highest paying keywords in that group within your content.

Leave your comments to let me know what your view is

Stanley

Technorati Tags: google adsense, google adwords, google, search engine optimization, internet marketing

A very young Bill Gates praising the Macintosh:

Did you know that customers will be more likely to purchase what you have if they see the right words? There are various sales trigger words that are important in that they are used to get people to feel a strong need to buy something.

The sales trigger words were generally introduced through the hypnotic marketing works used by marketing experts Joe Vitale and Mark Joyner. These words may sound like simple words that we use everyday, but these sales trigger words are important for your copywriting work in that they can be used to emphasize a need for something. Here’s a look at the twelve most important sales trigger words.

• “You” is the most important of the sales trigger words. By focusing the sales letter on the reader you will be able to establish a good connection between you and the potential customer.
• “Discover,” “New” and other variants are useful as well. This suggests that what you have is completely new and never before available to anyone.
• “Money” and “Save” are important sales trigger words to use too. People want to save or earn money, and you can save people money, time or work as well.
• “Safety” is one of the most useful sales trigger words in that it will emphasize that what you are offering is safe to use and has been tested so that it can be seen that it is easy to use what you are offering without any kind of risk.
• “Guarantee” and “Proven” will emphasize that what you have has been tested so that it will work and that you are betting the quality and name of your business on the success of the products or services that you are offering.
• “Love” is one of the sales trigger words that will help to give the reader a better idea of how much that person will enjoy the product. Of course, this isn’t the best single word to use but it can be useful in conjunction with other sales trigger words.
• “Easy” and “Simple” are especially helpful word among the sales trigger words. Everyone wants something that is easy to use or an easier way of doing something difficult, and by emphasizing that you have is easy to use people will be more attracted to what you have to offer.
• “Health” is the last of the sales trigger words to consider. Healthy products and things that promote good health are becoming more popular these days, so you should emphasize what health benefits your products or services may have to offer.

There are various different emotions that these sales trigger words will reach to. People will begin to have a good feeling about what you have, so positive emotions are reached. Excitement and curiosity are also used in that they will get people to be more interested about what you have.

These are all valuable sales trigger words that you should use in your sales copy. With sales trigger words you can touch on the emotions that people have and will be more successful in your sales work for it.