Seriously. I don’t get why people care so much about their Alexa ranks… and people start freaking out when they see that their rankings start to drop. A person once asked me, “Stanley, how much traffic do I need to break into the top 100,000 on Alexa?” And the answer is… I don’t know.

Here’s the thing. Over the past few months, I’ve had many sites break into the top 100,000 yet each of those sites had completely different amounts of traffic.

For example, recently with StanleyTang.com, it received over 12,000 unique visitors in a 24 hour period after being featured on the frontpage of AppleDaily, yet Alexa says it only has a ranking of 73,000. On the otherhand, emillionsblog.com received just 1,000 unique visitors that day (12 times less traffic) but according to “accurate Alexa” it had a ranking of 60,000. In fact, a few months ago, one of my niche sites cumulated over 1,700 unique visitors that particular day and it soared into the top 20,000 on Alexa.

So which one should I believe:

  • 12,000 UV – 73,000 Alexa Rank
  • 1,000 UV – 60,000 Alexa Rank
  • 1,700 UV – 20,000 Alexa Rank

Unless you offer some sort of advertising service (in which case it looks “good” to potential advertisers) or you just simply want to brag about it to your internet marketing friends/customers (in which case you can simply purchase Alexa traffic bots from the DigitalPoint marketplace), I personally wouldn’t care too much about my Alexa ranks. The only “real” traffic stats I care about are my Google Analytics and AWStats.

What do you think of Alexa rankings?

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