1. Use the ‘What Will Seth Godin Do’ plug-in to encourage people to subscribe.
  2. FeedBurner can send RSS to people’s emails if they prefer and some do. Highlight that you can do this.
  3. Write short posts every now and the reminding people about the feed that you have available.
  4. Promote your feed on your other sites and mini-sites, in email signatures and so on.
  5. Don’t hide the Feed away – position it somewhere that it cannot be missed.
  6. Give any who signs up a bonus or gift.
  7. Add lots of images to your site to attract your readers into signing up
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