5 Reasons Why You Should Use Email Marketing « Stanley Tang – The Journey of A Young Tech Entrepreneur

Nov 04 2008

5 Reasons Why You Should Use Email Marketing

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Email marketing is one of the fastest ways to leverage on the Internet. Because all you do is compose an Email, customize it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly!
Email marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in Email marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort!
Email marketing is highly targeted. One of the reasons why Email marketing is highly effective at getting sales is because the recipient of the Email gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things).
Email marketing is personal. Autoresponders allow you to customize the Email in such a way that it allows you to connect with the subscriber individually. The more personalized your Email, the better the result (treat it as though you are writing to your best friend).
You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your Emails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each Email.


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5 Reasons Why You Should Use Email Marketing

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