By Stanley TangIt is an essential part of getting your new website seen by the masses on the internet to have it included in search engine results. There are many different variables to consider when submitting your website to the major search engines in order to have successful results, but there are also many pitfalls that need to be avoided at all costs as well.

Since search engines are the driving force behind the traffic (both quality and quantity) that most popular websites receive, one would do well to learn as much as they possibly can about search engines, how they work, and what a webmaster can do to optimize their website to work with search engines, as opposed to against them.

One large mistake that people routinely make when designing their websites has to do with keywords. Keywords would be the words that people search for on the search engines in order to find websites that are relevent to their interests. Before you even add any text to the pages of your website, make a list of all keywords and short phrases (two or three words at most), and make sure to include those in the text.

But don’t overdo it. That is another common problem – that people think that if they take that list of keywords and slap it onto every single page of their website, they will end up with a higher ranking in search engine results. Often times, the opposite occurs, so take the time to write some good quality content for your website, using the appropriate amount of keyword saturation for best results.

If you think that it is too difficult to come up with your own content and graphics to build a website and that it is acceptable to use the work of someone else to fill your pages, think again. Copyright infringement in against the law even on the internet, not to mention the fact that search engines will crack down on you. It simply is not worth it. Be unique.

Have you ever conducted a search on your favorite engine, just to find that some of the results shown have absolutely nothing to do with what you searched for? This happens when people insert unrelated keywords into their page code in order to achieve higher rankings and more traffic from search engines. Do not do this either.

You may be asking whether you can hide keywords on your pages by making the text color the same as the background color. Well, technically you can, it is your website after all, but if the search engines find out (and they will), your site will likely never see the results page of a search engine, thereby making it counterproductive to what you are trying to achieve.

Another big problem is when people forget or simply do not bother to take the time to review the rules and policies of each search engine they wish to receive traffic from. All of the major search engines spell out in great detail what they find acceptable, and what they do not. Yes, it will likely be a long read, and yes, you will have to read this material at each individual search engine to make sure you are compliant. But once you consider the benefits, you will surely see that they far outweight the hassles and soon you will start to see your diligence pay off.

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