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More Traffic Does Not Equal More Profits

January 31, 2009

I see it all the time…

One marketer will only get a handful of visitors to his site per day. The other will work really hard to get hundreds of visitors daily. Six months later, the first marketer will be earning a nice monthly income from his handful of daily visitors while the other marketer will still be struggling to get more “unique” visitors to his site while making very little money, if any. A great traffic-generation model linked to a poor profit-generation model leads to failure.

If you want to make money from your site, you have to understand these key points:

  • The site that gets the most traffic does not necessarily make the most money
  • The site that is able to turn traffic into subscribers and buyers usually does well
  • The site that can turn traffic into repeat buyers always comes out a winner!

Getting traffic to your site is only the first step. Once it gets there, you need to have a powerful direct response sales message ready to take orders or add subscribers to your list. Otherwise, all your efforts will go to waste.

You see, while most marketers are only focused on finding new customers or getting more unique visitors to their site, the smart marketers are also consistently working on getting their existing customers/prospects to buy more often. And maybe even buy much higher ticket items.

Getting an existing customer to buy again is much easier to do than getting a stranger to buy from you for the very first time.

So, all the extra traffic you get to your site will not make any difference to your bottom line unless you work on turning these strangers into trusting, repeat buyers.

An Important Point About Profits…

Over the years, I’ve noticed that the individuals who make the most profits consistently are those who charge a monthly, recurring fee. This can either be in the form of a monthly access fee to a product-based membership site or it can be a service that requires a monthly payment (e.g. hosting service, Internet access, advertising service etc) – anything that creates a residual income source.

It also takes much less effort to make a profit using this system because, again, you’re selling to an existing customer who has already willingly paid for that product or service. Instead of having to sell to the customer every month, all you have to do is keep providing a good product and service. Compare that to always having to find new customers, or even selling new products!

If you can find a way to provide a product or service that charges a monthly fee – be it just a few bucks a month – you can really begin to maximize your profits from the traffic stream that comes your way.

A predictable monthly fee, even as small as 9 bucks per month, is a lot better than a “probable” sale of $27, 2 or 3 times per year. Start using bigger numbers and you’ll really see big differences.

Oh, by the way, this monthly access product or service does not necessarily have to be your own. You can also join a dependable affiliate program and just as easily earn a monthly residual income.

3 Discussion to this post

  1. Yes, membership site always does well for internet marketer if you’re able to launch it successfully. The key point is you need to have quality content. Content is always king.

  2. Yes, content is very important Chung!

    I agree with you too Stanley on many points however if the model is correct and right, more traffic can/does mean more profit

  3. Richard says:

    Good, sound info Stanley.

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