What Is Pay-Per-Click (PPC) Advertising?

PPC advertising is, in my opinion, probably the best and most effective internet marketing strategy of getting instant, high quality visitors to make money online.

Also known as a pay-for-performance advertising model, PPC stands for pay-per-click. You basically bid for keywords you want to rank for and you pay your bid amount every time somebody clicks on your advertisement. You usually get ranked on the advertisement section on the right hand side of pay-per-click search engines. The ranking of your ad will depend on how much you bid, how much competition there is and how relevant your ad is.

Here are the two major recommended PPC search engines:

• Google Adwords (http://adwords.google.com)
• Overture (Yahoo) (http://www.overture.com)

I’ll be posting an article tomorrow on my 13 strategies to running a profitable pay-per-click advertising campaign!