I’ve just been split-testing one of my squeeze pages to see which background colour and headlines pulled in the highest conversion rates in terms of opt-in.

And the results were not what you think…

Background Colour:

• White – 37.91%
• Grey – 32.04%
• Light blue – 40.75%

Headlines:

• Who Else… – 14%
• Discover… – 17%
• How A… – 15%

These were some surprising results in many ways. For example, Most Internet marketers probably would have predicted white to have the highest conversion, but turns out to be light blue. Just goes to show how important split-testing your squeeze pages and salesletters is for Internet marketing.

Stanley Tang

[tags]Internet marketing, salesletter, split-testing, copywriting, squeeze page[/tags]

In the last article, titled “12 Proven Sales Trigger Words That Sells“, I talked about the various words in copy that will help you to get your potential customer to feel more comfortable about what you have to offer and more willing to buy it there are also words that will have the opposite effect.

However, there are various different negative words in copy that you should watch for, as they will create negative feelings that can turn off the potential buyers that you are trying to attract. Here’s a look at seven of the most important negative words in copy.

• “Sell” is one of the negative words in copy that people do not like. It suggests that the person who offers something is not being subtle and that the person is trying to push a sale.
• “Cost” will bring up thoughts of having to spend money. This is obviously not a popular thought among people, so you should look for other words to describe how much something costs.
• “Monthly fee” is a tough term and is one of the negative words in copy that you should avoid. This will make people feel that what you are offering is going to be something that they will have to invest in every month whether they like it or not. It’s a rather harsh term to use, but using something like “$x per month” or “monthly investment” will work.
• “Buy” is one of the more blunt negative words in copy. Using words like “own” or “invest” will be better because it will suggest that the person has property and is not just going to take something in exchange for money.
• “Deal” is another one of the more blunt negative words in copy. It gives people the feeling that they are essentially giving up something that they are hoping for in order to get what they are being offered. “Opportunity” will work instead of this.
• “Problem” will make the reader think about negative things. This is one of the negative words in copy that will only cloud up the customer’s mind. “Challenge” is a word that will do just fine instead.
• “Cheaper” is the last of the negative words in copy to avoid. While the word will suggest that the customer will not have to pay as much money for what you are offering as what the person would pay for something else it will still be a negative word in that it suggests that the customer is getting less. “More economical” will be a better choice instead.

Don’t forget that slang terms are especially negative words in copy. No one wants to be talked down to, and your credibility can be hurt with those words. It’s also important to write in an upbeat manner so that the customer will feel good about the purchase choice that the person will make.

There are various different negative words in copy that people will fall into. By avoiding the negative words mentioned here you will be able to make a copy letter that will be more positive and will be more successful.

Did you know that customers will be more likely to purchase what you have if they see the right words? There are various sales trigger words that are important in that they are used to get people to feel a strong need to buy something.

The sales trigger words were generally introduced through the hypnotic marketing works used by marketing experts Joe Vitale and Mark Joyner. These words may sound like simple words that we use everyday, but these sales trigger words are important for your copywriting work in that they can be used to emphasize a need for something. Here’s a look at the twelve most important sales trigger words.

• “You” is the most important of the sales trigger words. By focusing the sales letter on the reader you will be able to establish a good connection between you and the potential customer.
• “Discover,” “New” and other variants are useful as well. This suggests that what you have is completely new and never before available to anyone.
• “Money” and “Save” are important sales trigger words to use too. People want to save or earn money, and you can save people money, time or work as well.
• “Safety” is one of the most useful sales trigger words in that it will emphasize that what you are offering is safe to use and has been tested so that it can be seen that it is easy to use what you are offering without any kind of risk.
• “Guarantee” and “Proven” will emphasize that what you have has been tested so that it will work and that you are betting the quality and name of your business on the success of the products or services that you are offering.
• “Love” is one of the sales trigger words that will help to give the reader a better idea of how much that person will enjoy the product. Of course, this isn’t the best single word to use but it can be useful in conjunction with other sales trigger words.
• “Easy” and “Simple” are especially helpful word among the sales trigger words. Everyone wants something that is easy to use or an easier way of doing something difficult, and by emphasizing that you have is easy to use people will be more attracted to what you have to offer.
• “Health” is the last of the sales trigger words to consider. Healthy products and things that promote good health are becoming more popular these days, so you should emphasize what health benefits your products or services may have to offer.

There are various different emotions that these sales trigger words will reach to. People will begin to have a good feeling about what you have, so positive emotions are reached. Excitement and curiosity are also used in that they will get people to be more interested about what you have.

These are all valuable sales trigger words that you should use in your sales copy. With sales trigger words you can touch on the emotions that people have and will be more successful in your sales work for it.

When you are looking to sell things to others through sales letters you should consider some of the most essential elements of selling. Knowing the market you are selling to is important, and having a good relationship with your potential customers will also be helpful. Getting the attention of the readers and have a successful closing for your sale are also valuable elements of selling. Whether you are using a large sales letter or just a simple classified ad you can use these elements of selling to your advantage.

The first of the elements of selling that you need to be aware of is that of your market. The potential customers that you are looking to target will be different in terms of various different factors. These include age, race, gender, geographical location and the general interests that the people have. In most cases one general approach to selling will not work for every single person, so it is important to think about who you are going to be specifically targeting in your sales copy.

Having strong relationships is one of the elements of selling that is especially important. Having a strong rapport with your customers is important. You should work on being personal with the people you are communicating with and be sure to focus on the reader. Using identifying terms like “You” is better than “I” in that you will give the reader an idea that you are talking directly to the reader.

Headlines are essential in your sales copy. This is one of the elements of selling that you should definitely focus on. This is because headlines will stick out in your sales copy and will generally be the first things that people will read. Subheadlines for longer sales copy works will be especially useful because your readers may not be as attentive during the entire time with a longer letter. With subheadlines you will be able to get your customers to stay focused on what you have to offer.

Closing the sale is generally the toughest thing to do for selling, but it is still one of the elements of selling that you will need to work on. Your sales copy will need to end with a call to action, which generally states why your customer should get what you are offering and how there may be a limited time to what you are offering. The closer should be direct and easy to understand so that you can keep from losing a sale and therefore will make it easier for the customer to recognize the benefits of what you have.

These are all important elements of selling that you can use to help get your sales copy to be more successful. It’s important to be able to have a good relationship with your customers and to have a sales letter that will be attractive and persuasive. With these elements of selling you can achieve the goal you are looking to accomplish.

[tags]internet marketing strategies, copywriting, selling, sales letter[/tags]