1. Make sure the title of your ad is eye-catching. Think about what would stand out to the person that is looking for your products. Be sure to make it clear what your product is, but try to do it in an interesting way.

2. In the title try to use words that would be great search terms. For example, if you sold ebooks on selling life insurance, be sure to put a related term, such as “life insurance” and “ebooks” into the title.

3. In your description of the product be very exact in what it is and include as many details as possible. The more information the better, as this will hopefully catch the interest of more people.

4. Use photos and clip art to increase the chances of sales. The more professional looking your ad is the better it will sell. Often this is due to the buyer feeling more confident in your product or service than is someone who doesn’t use pictures. If you have a digital product, hire a graphic designer to help create an ecover for you.