In the last article, titled “12 Proven Sales Trigger Words That Sells“, I talked about the various words in copy that will help you to get your potential customer to feel more comfortable about what you have to offer and more willing to buy it there are also words that will have the opposite effect.

However, there are various different negative words in copy that you should watch for, as they will create negative feelings that can turn off the potential buyers that you are trying to attract. Here’s a look at seven of the most important negative words in copy.

• “Sell” is one of the negative words in copy that people do not like. It suggests that the person who offers something is not being subtle and that the person is trying to push a sale.
• “Cost” will bring up thoughts of having to spend money. This is obviously not a popular thought among people, so you should look for other words to describe how much something costs.
• “Monthly fee” is a tough term and is one of the negative words in copy that you should avoid. This will make people feel that what you are offering is going to be something that they will have to invest in every month whether they like it or not. It’s a rather harsh term to use, but using something like “$x per month” or “monthly investment” will work.
• “Buy” is one of the more blunt negative words in copy. Using words like “own” or “invest” will be better because it will suggest that the person has property and is not just going to take something in exchange for money.
• “Deal” is another one of the more blunt negative words in copy. It gives people the feeling that they are essentially giving up something that they are hoping for in order to get what they are being offered. “Opportunity” will work instead of this.
• “Problem” will make the reader think about negative things. This is one of the negative words in copy that will only cloud up the customer’s mind. “Challenge” is a word that will do just fine instead.
• “Cheaper” is the last of the negative words in copy to avoid. While the word will suggest that the customer will not have to pay as much money for what you are offering as what the person would pay for something else it will still be a negative word in that it suggests that the customer is getting less. “More economical” will be a better choice instead.

Don’t forget that slang terms are especially negative words in copy. No one wants to be talked down to, and your credibility can be hurt with those words. It’s also important to write in an upbeat manner so that the customer will feel good about the purchase choice that the person will make.

There are various different negative words in copy that people will fall into. By avoiding the negative words mentioned here you will be able to make a copy letter that will be more positive and will be more successful.