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Trend Versus Trend Setter

April 27, 2008

Is your business a trend setter? Or, do you follow the trend?

If you are not sure, consider how this plays a role in your future.

As a trend setter, you are always one step ahead of the game. What you do, others look up to, but not just this one time. If you can manage to do this often, setting the trend that is, you can even create the fact that you will have others looking to you to set the next trend.

On the other hand, if you are following the trend, things are not so great. You will have to make up time for the other product or business that is doing well. You have lost precious sales time in the process. In addition, you will always need to watch the other guy for what is going to happen next, instead of being in charge of what that is. This can be a challenging place to be, actually.

Take a minute now to think about where you are in this equation.

Do you tend to follow the lead of someone else, hoping that there will be enough in the pot for you too? Or, do you seek out something new and exciting and try to incorporate that into your business?

Depending on where you stand currently should help you to see just how this affects your long term goals and ability to reach the success that you want.

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